Who We Are

EE Intressenter (EEI) is a privately held investment company. Owners of EEI finalized the acquisition of the Cherry Group in early 2019.

EEI develops and invests in various types of gaming companies and gaming assets. Our ambition is to develop strong and strategic partnerships together with the founders and senior executives within the organizations.

Currently we manage companies throughout the value chain of the gaming industry. EEI operates within four diversified areas; online gaming through ComeOn Group, game development through Yggdrasil Gaming and Highlight Games, affiliate marketing through Game Lounge and landbased restaurant casino through Cherry Spelglädje.

Our goal is to be a market-leading player in each business area we operate in, while continuously exploring new strategic business opportunities and partnerships.